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Small business insurance

Build Your Dreams. Create Your Legacy. Protect Your Business.

Because it’s more than a business. It’s your dream — a reflection of who you are and what you believe in. Give it protection you can believe in, too.

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Protecting Your Entrepreneurial Dreams

Quote and Purchase Online

You have a lot on your plate as an entrepreneur. That’s why we make it easy to protect what matters with the option to quote and bind your insurance online.

Expert Guidance from Agents

As entrepreneurs themselves, our agents understand the complexity of protecting a small business. They can help ensure your business is protected with a customized policy that meets your unique needs.

24/7 Online Access to COIs

As a business owner, your work might often go beyond 9 – 5, and your insurance should too. That’s why we provide 24-hour access to certificates of insurance, policy changes and capabilities to file a claim.

Experience You Can Trust

American Family has been protecting the livelihoods of business owners like you for over 40 years. With us, you’ll get more than just great insurance — our policyholders have access to safety tools and materials to proactively help you make your workplace safer for your employees and customers.


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"As a female, bilingual business owner, I feel that I have the ability to connect with multiple markets. The Hispanic community is a loyal and growing community of people who look for trusted individuals who work with others in their community. I am so fortunate to be a part of such a tight niche community."

Leticia Guzman

American Family Insurance Agency Owner

Coverage Types to Keep Your Business Safe

Whether you have your own office, run a restaurant or retail store, or provide onsite services like plumbing or painting, we can help you build a policy with coverages unique to the specific needs of your business.
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Business Owner Policies

Protect your business personal property, building, and employees with insurance created with you and your small business in mind.

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General Liability

Let’s face it — incidents happen. Make sure you’re protected from bodily injury, property damage and/or personal and advertising injury expenses that happen at work.

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Workers’ Compensation

If the unexpected happens to one of your employees at work and they’re unable to return for a period of time, we can help provide wage replacement and medical benefits to employees with workers’ compensation.

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Business Auto Insurance

A business auto policy provides you with liability, collision and comprehensive coverage your business-owned vehicles — including pickup trucks or cargo vans — need.

Instant Quoting for Your Business’s Insurance Needs

Ready to get started? Provide basic information about your business, explore coverage options and — within minutes — you’ll have a quote and the option to purchase your policy. It’s that simple.


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The information on this webpage represents only a brief description of coverages, is not part of your policy, and is not a promise or guarantee of coverage. If there is any conflict between this information and your policy, the provisions of the policy will prevail. Insurance policy terms and conditions may apply. Coverage features and limits vary by state and may be subject to change. Some products are not available in every state. Discount availability and eligibility vary by state and policy terms. (Discounts apply to auto and property policies.) Please check with your agent and read the policy for exact details on coverages and exclusions.